Mobile media - text messeging/sms marketing
Mobile Media Marketing
Why use SMS Marketing? The future of one-to-one marketing is here, Interchanges.com offers the ultimate mobile solution to help your business grow in new ways and stay ahead of your competition. A well thought out mobile marketing strategy designed with client involvement can help guarantee maximum exposure and results. By integrating mobile call to action (TEXT VW to 59925) into existing traditional forms of marketing, your company can track and measure all your efforts to better understand your target audience and help you allocate marketing dollars accordingly. At the same time, you build your mobile database for future marketing messages. Interchanges will help you create incentives to capture mobile numbers as well as incentives to keep people opted in. Interchanges will also help you with FCC rules and regulations to make sure you run an effective and compliant mobile marketing campaign.
Mobile Marketing Benefits
- Attract new customers
- Enhance customer loyalty
- Multiply the effectiveness of campaigns
- Generate new revenue streams
- Gain knowledge about your customers
Mobile Marketing Facts
Text messages sent to and from mobile phones will more than double over the next five years to 2.3 trillion messages sent by 2010. The number of messages transmitted over short message service (SMS) systems in 2005 was estimated at 936 bln, according to Gartner. Total revenues from text messaging is forecast to grow to $72.5 bln in 2010 from $39.5 bln in 2005.
40% of the world’s population have an SMS capable phone.
Source: Portio Research, TRAI Report through Sept 2006
64.8b$ of SMS messages were sent in the US in the first six months of 2006, up 98.8% from 32.6 billion in the first six months of 2005.
Source: CTIA
80% of AT&T Wireless subscribers have SMS capable phones.
50% of adult Americans are highly favorable to technology, including the use of text messaging and Internet capable phones. 31% are elite technology users, 20% are moderate users.
Source: The Pew Internet and American Life Project
~50% of Generation Next (18-25 years) say that they have sent or received a text message in the past day. This is approximately double the proportion of those ages 26-40.
Source: Pew Research Center
$4.6b in revenue for data services in Q1 2007, up 78 percent year-over-year. Mobile data services include: SMS, MMS, TV/Video, WAP, mobile content downloads, and many more.
The mobile device is not just a phone. It’s a lifestyle.
As the U.S. mobile market matures, more mobile devices will be enabled to receive video and multimedia messages. Not only will consumers be able to see video, hear sound and play games, they will be able to watch their favorite TV shows on their mobile devices during their daily commutes. This system of mobile communication and commerce is already in place in the U.K, where 97% of the population has a mobile phone and most phones are capable of receiving 30 hours of video programming at one time.
- There are well over 200 million mobile devices in use in the U.S. today.
- There are more unique mobile phone subscribers than land lines.
- Four out of five persons under age 30 send text messages every day.
- People purchase new mobile handsets every 14-16 months, usually with increased capabilities.
- There are more than 30 million active text messaging users in the U.S. and growing.
- 94% of text messages are read.
- 24% will show or forward a mobile marketing message to another person.
- Mobile marketing generates a 15% - 20% response vs. a 1% response with conventional media.
source: Telephia
Mobile Marketing Solutions
ArtistMobile – For musicians and personal fan clubs
- FaithMobile – For churches and congregations
- AutoBlast – For auto dealerships
- ResortMobile – For hotels and resorts
- EmergencyMobile – For cities and schools emergency notification
Interchanges Advantages
- Unlimited incoming and outgoing text plans
- Fixed monthly cost
- Leading industry experts
- Patented technology
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