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Chasing the change
8 years ago
Sunday, January 22, 2012
Trading rules for safe trade in Stock Exchange.
The important rules for safe trading and making up good profit from the Stock-exchange.
Sunday, January 11, 2009
golden rules for SMO ...
5 Rules of Social Media Optimization (SMO)
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 rules we use to help guide our thinking with conducting an SMO for a client's website:
- Increase your linkability - This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
- Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
- Reward inbound links - Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
- Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
- Encourage the mashup - In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.
There are many other "rules" and techniques that we are starting to uncover as this idea gets more sophisticated. In the meantime we are always on the lookout for new ideas in Social Media Optimization to encourage even better thinking. Perhaps we may even see the rise of entire groups or agencies devoted to SMO in the future ...
what is mobile media and mobile media marketing ?
Mobile media - text messeging/sms marketing
Mobile Media Marketing
Why use SMS Marketing? The future of one-to-one marketing is here, Interchanges.com offers the ultimate mobile solution to help your business grow in new ways and stay ahead of your competition. A well thought out mobile marketing strategy designed with client involvement can help guarantee maximum exposure and results. By integrating mobile call to action (TEXT VW to 59925) into existing traditional forms of marketing, your company can track and measure all your efforts to better understand your target audience and help you allocate marketing dollars accordingly. At the same time, you build your mobile database for future marketing messages. Interchanges will help you create incentives to capture mobile numbers as well as incentives to keep people opted in. Interchanges will also help you with FCC rules and regulations to make sure you run an effective and compliant mobile marketing campaign.
Mobile Marketing Benefits
- Attract new customers
- Enhance customer loyalty
- Multiply the effectiveness of campaigns
- Generate new revenue streams
- Gain knowledge about your customers
Mobile Marketing Facts
Text messages sent to and from mobile phones will more than double over the next five years to 2.3 trillion messages sent by 2010. The number of messages transmitted over short message service (SMS) systems in 2005 was estimated at 936 bln, according to Gartner. Total revenues from text messaging is forecast to grow to $72.5 bln in 2010 from $39.5 bln in 2005.
Source: Portio Research, TRAI Report through Sept 2006
64.8b$ of SMS messages were sent in the US in the first six months of 2006, up 98.8% from 32.6 billion in the first six months of 2005.
Source: CTIA
80% of AT&T Wireless subscribers have SMS capable phones.
50% of adult Americans are highly favorable to technology, including the use of text messaging and Internet capable phones. 31% are elite technology users, 20% are moderate users.
Source: The Pew Internet and American Life Project
~50% of Generation Next (18-25 years) say that they have sent or received a text message in the past day. This is approximately double the proportion of those ages 26-40.
Source: Pew Research Center
$4.6b in revenue for data services in Q1 2007, up 78 percent year-over-year. Mobile data services include: SMS, MMS, TV/Video, WAP, mobile content downloads, and many more.
The mobile device is not just a phone. It’s a lifestyle.
As the U.S. mobile market matures, more mobile devices will be enabled to receive video and multimedia messages. Not only will consumers be able to see video, hear sound and play games, they will be able to watch their favorite TV shows on their mobile devices during their daily commutes. This system of mobile communication and commerce is already in place in the U.K, where 97% of the population has a mobile phone and most phones are capable of receiving 30 hours of video programming at one time.
- There are well over 200 million mobile devices in use in the U.S. today.
- There are more unique mobile phone subscribers than land lines.
- Four out of five persons under age 30 send text messages every day.
- People purchase new mobile handsets every 14-16 months, usually with increased capabilities.
- There are more than 30 million active text messaging users in the U.S. and growing.
- 94% of text messages are read.
- 24% will show or forward a mobile marketing message to another person.
- Mobile marketing generates a 15% - 20% response vs. a 1% response with conventional media.
source: Telephia
Mobile Marketing Solutions
ArtistMobile – For musicians and personal fan clubs
- FaithMobile – For churches and congregations
- AutoBlast – For auto dealerships
- ResortMobile – For hotels and resorts
- EmergencyMobile – For cities and schools emergency notification
Interchanges Advantages
- Unlimited incoming and outgoing text plans
- Fixed monthly cost
- Leading industry experts
- Patented technology
SOCIAL MEDIA OPTIMIZATION ...
Social Media Optimization (SMO)
"Web 2.0 also includes a social element where users generate and distribute content, often with freedom to share and re-use. This can result in a rise in the economic value of the web to businesses, as users can perform more activities online."
Why leverage Social Media and Blogging Communities?
Having a powerful MySpace presence is one of the most effective ways to engage your audience on the Internet. Social Media Optimization is your opportunity to embed yourself, your business, your brand, or your product into the community of people who are most likely to purchase from you.
Interchanges uses highly effective segmenting technology to target and attract specific types of people to invite to become a "friend". We call this "Social Droving". Interchanges' Social Marketing teams will run a highly effective campaign for your organization....all you need to do is make us your first "friend" and we will do the rest.
Social Media Optimization Benefits
Brand Awareness | Lead Generation |
Event Promotion | Customer Loyalty |
Blogging Platform | Build Brand-Centered Community |
Local / Regional / National Focus |
Social Media Facts
MySpace is not just for kids & teenagers!
- Did you know…40.6% of MySpace users are between the ages of 35-54?
Source: zdnet.com
- MySpace has grown to over 300,000,000 people and is growing at a rate of over 230,000 per day!
Source: Wikipedia
- MySpace achieves nearly 80% of visits to online social networking web sites
Source: Alexa Internet, Inc.
Social Media Services
Professional Profile Development | YouTube Integration |
Create a presence that engages your market | Web site Integration |
Outgoing Messages and Replies | Blogging Campaigns |
Integration with Other Social Media Outlets | Bulletins and Comments |
Interchanges Advantages
- Proprietary technology
- Experts that “live” in the social networks
- Systematic Processes for developing friends
- Lead generation techniques
Where Social Marketing Ad Dollars Are Going
Facebook stumbled last year with its roll-out of their Beacon Platform, while MySpace has quietly launched its HyperTargeting system. HyperTargeting allows marketers on MySpace to target ads based on 1,000 different issues and hobbies that members describe in their profiles. The eMarketer study would seem to indicate that MySpace is much more advertiser friendly than Facebook. We specialize in running internet marketing campaigns specifically focused on MySpace.
When you look at the actual dollars that are being spent on social networks, it is interesting that niche social networks already have $150 million in advertising, putting them close to all other general social networks other than MySpace and Facebook. It appears that advertisers understand that the power of social networks is conversational marketing and small niche social networks are much more suited to this type of marketing than large general social networks.
Forrester is advising clients to advertise on social networks
E-consultancy had an interesting post about Forrester Research who are advising clients that a recession is the time to be advertising on social networks.
As Forrester put it:
Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects' decisions in the consideration stage, which will be important to companies under recessionary pressures.This is an interesting position for Forrester to take as social networks have not exactly been a boon for most advertisers. In their paper Forrester makes two points why this is a good time to switch your advertising dollars to social networks.
The first point is:"Well-designed social applications are effective. Social programs leverage the voice of the customer to get messages carried further than ad impressions. If your message resonates with consumers, their word-of-mouth is a more effective medium than any of the traditional media."Yes a successful viral campaign can be much more effective than a traditional campaign (see the Barack video for an example of this). But isn't viral marketing simply successful word-of-mouth marketing? You can plan on having a campaign go viral, but unless the message resonates with the consumer (and that is a big if), your message will go nowhere. Social networks can be a conduit to helping your message go viral, but it needs a good message and product in order to be successful.
The second point is:
"They're cheap. Advertising campaigns often run into millions of dollars. But Facebook pages and blogs are two examples of social programs that you can start for next to nothing. Even more sophisticated programs like a full-blown customer community typically don't cost more than $50,000 to $300,000 to get going."Just because it is inexpensive to advertise on social networks does not mean that the traffic you are buying is good. There is a reason why StumbleUpon lets you buy traffic at $.05 a click in even the most competitive markets. Social networks are notorious for providing advertisers with lots of ad impressions, very few clicks and even less conversions. One of the reasons for this is that users of social networks are not on social with a commercial intent. When I talk to my nieces who are heavy Facebook users, they all mention that they are never looking to buy something when they are on Facebook. They are there to socialize. They are blind to the ads.
It is akin to when you use Gmail. How many of you actually read the ads that go along with the email you are reading? You ignore the ads, because you are not looking to buy something. The same applies to broad based social advertising campaigns.
The only difference between a poorly executed cheap social marketing campaign and a poorly executed expensive marketing campaign is the amount of money that you spend.
Five Tips In Building a Twitter Profile For Business ?
I started using Twitter last year with a little bit of trepidation. I was not that interested in what people were doing that minute, but I was intrigued by how it could be used from a business standpoint.
For those of you who have not heard of it, Twitter is a micro-blogging platform that can be used by advertisers and marketers to reach out and communicate with people who are talking about your product or company in real time.
Creating a business profile on Twitter is a little different than creating a personal profile, and social marketer Michael Gray recently blogged about how to build an effective business profile on Twitter.
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More than four out of 10 women in their 40s surveyed in October by SheSpeaks had a social networking profile. And over 70% of women with children ages 13 to 17 had talked about products on social networks, compared with 62% of all responding women.
“40-somethings are active users and members of online social networks,” said Aliza Freud, CEO of SheSpeaks, in a statement. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”
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Some of the more interesting social media stories that I have read recently.
Study: Almost 10% On Social Networks Via Mobile
The proportion of U.S. mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group
Novartis’ Excedrin YouTube Contest Deemed A Success
Novartis Consumer Health, makers of Excedrin, launched its first YouTube contest to introduce Excedrin Express Gel to consumers. More than 200 videos were submitted to the contest, which ran Oct. 18 through Dec. 18. The contest page received more than 147,000 views
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Hope you all had a great Christmas! Here are some interesting social media marketing articles I have been reading during the holiday season:
Best Podcasts on Social Media: Lee Odden has put together a great list of social media podcasts.
Ads: MySpace v. Facebook Advertising Showdown. Which Platform Is Better?
This comparison demonstrates why Facebook’s advertising system is better than MySpace. Source: Techcrunch
9 Reasons You Need Social Media Marketing in 2009 . Good post from Todd Malicoat aka Stuntdubl. His bonus point is so spot on. Social media is a way to reliably disperse your message to a group of people who want to hear what you have to say.
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After three days without power and four and ahalf days without phone or Internet access I buried in emails and deliverables. Some of these social media headlines that have grabbed my attention are:
Report: Daytime Is Online Primetime: Daytime is the Internet’s primetime, says Mediaweek’s Mike Shields, citing a new report from Nielsen Online. During the traditional 9-5 work week, 65% of online video viewers streamed at least one piece of content in October, according to the report, versus 51% of viewers who did so on weekends from 6 a.m. to 8 p.m. Source: Mediaweek
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Here are some of the social marketing articles that I have been reading recently:
Learning to Work with Social Networks:Marketers recognize that social networks are becoming more important to their plans, but have few guidelines about what works best. How will campaigners make the most of MySpace, Facebook and their ilk? Source: eMarketer
Marketing: How to use social networks for marketing and PR. This high level primer from the NYTs discusses how brands can get started with their PR and marketing efforts on social networks. They suggest profiles and connections, groups, then discussion areas.
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Business has been crazy busy recently, but these are some of the social media stories that have caught my attention:
Market research firms such as comScore do not yet measure newly developed types of social networking ads like Facebook’s Engagement Ads. Source: eMarketer
MySpace CEO Sees Growth Despite Recession. Source: Reuters
Teens and college students seem to have remarkably similar tastes in Websites. Source: eMarketer
Good article on how Rubbermaid uses social media. Source: ZDNet
Where Do Online Viewers Go for Video? TV networks’ online destinations are a popular place to view video, but Google’s YouTube is still the 800-pound gorilla in the video viewing space. Source: eMarketer
what is internet marketing ?
Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.what is social media optimization ?
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
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